Hiroyuki Azuma, Section Chief, BOYS Marketing Department, Takara Co., Ltd.
I am currently responsible for marketing for the Transformers project. We previously introduced the future direction of the project in the pages of Figure-Oh magazine, and we have received a great deal of feedback and a wide variety of opinions. As part of this initiative, we have also substantially revamped this website, and we are working hard to prepare many new sections and services, so please look forward to them.
Transformers will soon be celebrating its 20th anniversary, and from now on we plan to bring products to the market across a wide range of categories.
As a team, we have adopted the theme, “Transformers really are cool!” We want to communicate more closely with both new and longtime TF fans and reflect your opinions in our future product development. Furthermore, within the TF project, we are reviewing our entire marketing approach piece by piece so that we can present the many aspects of Transformers, including its stories, characters, product lines and other content, in the best possible way.
With all this in mind, our entire team is working together every day, striving to give form to as many of our fans’ voices as possible, and to do so in the best way we can.
We hope to continue building enthusiasm for Transformers together with all of our fans, so please let us know your thoughts and opinions through our various events, survey postcards and other opportunities.
Thank you for your continued support.
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